Introducing

Revolutionary.
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Revolutionary.

Introducing

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HOW IT WORKS
Magnetic
Magic.

Magnetic attraction makes lūp easy to coil and stow. Traditional cables quickly become a tangled mess. But lūp is essentially self-organizing. It wraps effortlessly with a flick of the wrist. And it stays perfectly coiled until you need it again. Neat.

HOW IT WORKS
Magnetic
Magic.

Magnetic attraction makes lūp easy to coil and stow. Traditional cables quickly become a tangled mess. But lūp is essentially self-organizing. It wraps effortlessly with a flick of the wrist. And it stays perfectly coiled until you need it again. Neat.

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PORTABILITY

Ready to Roll.

Compact and lightweight, lūp is the ideal travel companion. The internal magnet keeps lūp neatly stowed in your bag or pocket. So whether you're headed to the airport or the coffee shop, it's ready when you are.

PORTABILITY

Ready to Roll.

Compact and lightweight, lūp is an ideal travel companion. The internal magnet keeps lūp neatly stowed in your bag or pocket. Whether you're headed to the airport or the coffee shop, it's ready when you are.

CHARGING

Power to Spare.

lūp provides up to 60W of power.  So charging your phone, tablet, or laptop is lightning fast.

Learn more about charging

Cable chaos

Conquered.

Cable chaos

Conquered.

DESIGN

Magnetically Attractive.

ENGINEERING

The best of both worlds.

Lūp offers both extreme flexibility and astonishing magnetic force. So much for engineering tradeoffs.

The magnet within lūp pushes the boundaries of possibility. A novel blend of rare earth particles is suspended in a proprietary elastomer, resulting in a magnet that is fiercely magnetic yet incredibly pliable.

Wires in traditional cables include thick, stiff strands of copper. For superior flexibility, lūp uses up to 240 ultra-fine strands per wire.  Each strand is only 50 microns in diameter.

Traditional cables are enclosed in stiff plastic. lūp, on the other hand, is braided with 96 high tensile fibers.  They are exceptionally strong, yet flexible as cloth.

Explore the lineup.

Coming soon

lūp transmits power, but not data. lūp is the best choice if you plan to use it exclusively for charging. Since the data wires are not included, lūp is the lightest, most flexible, and most compact cable that we offer. It is available in 1.0m and 1.8m lengths.

Available now

lūp transmits power and data. lūp+ is the best choice if you plan to use wired Android Auto, wired Apple CarPlay, wired file transfer, or wired data syncing. lūp+ is available in 1.0m lengths only.

Compare your options.

Coming soon
Available now
$20 (1.0m)
$30 (1.8m)
$25(1.0m)
USB-C to USB-C
USB-C to Lightning
USB-C to USB-C
USB-C to Lightning
60W
60W
-
480Mb/s
Ultra-flexible
Flexible
2.1mm thick
2.5mm thick
50 grams (1.0m)
90 grams (1.8m)
70 grams (1.0m)
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